The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as other realities about contemporary B2B advertising. We discuss exactly how the buying journey is currently totally fragmented and also the way that area building can assist online marketers take back control of the explo… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other facts concerning contemporary B2B advertising. We go over exactly how the purchasing journey is now completely fragmented and also the manner in which community building can aid marketing experts take back… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other facts regarding modern B2B marketing. We discuss just how the purchasing trip is now completely fragmented and the manner in which neighborhood structure can assist online marketers take back control of the discov… Read More